GADIGAL LAND |
Step-Two is part of Canva's overarching journey towards doing the most good it can. It includes how Canva gives away core product, company resources, and staff time and skills to create positive change. However, in such a noisy internal environment, a lot of the Step Two comms were getting overlooked – and if they were found, people were unable to find the information they needed to take action.
Create a Canva Step Two sub-brand that differentiated it from other internal comms. The brand became an open toolkit for the wider Canva team to communicate and champion their Step Two work. A part of this brand, was allowing enough room to flex and create opportunities to create unique visual identities for different Step Two events, but also still connected all of these back to the larger brand.
CLIENT: Canva Foundation
TYPE OF WORK: Brand, Campaign, UX/UI
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